Bowlers to Veterans Link (BVL) is celebrating 75 years of service

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The Bowlers to Veterans Link (BVL) is celebrating 75 years of service dedicated to America’s veterans. BVL began raising funds to purchase troop transport planes during WWII. When the war was over their new mission became: to provide recreation therapy programs and services to disabled American Vets. Since 1942, Bowlers have quietly raised $50 million for veterans.

Visit a participating bowling center in the month of November and purchase a “Soldier Pin” in honor of a veteran loved one.

Bowling Strikes With Advertisers

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When advertising creative teams and brand managers gather to discuss new campaigns, they always hone in on one major question: What’s going to connect with consumers? And, over the years, many times the answer has been bowling.

Turn on your TV today and your are more than likely going to see ads created around bowling as brands like Old Navy, Geico, Bridgestone, Groupon and others tap into the popularity of the sport.

Bowling and the Hurricane

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When Bowland decided to purchase a food truck, the seven-center chain of bowling centers in South Florida envisioned many ways it could be used. However, one of those definitely was not providing food and beverage relief for hurricane victims…but that’s just what happened.

Oil Patterns

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Almost everyone who has ever bowled knows that using the right ball and correct bowling form are two key elements for bowling a successful game. What most recreational bowlers do not take into account is the oil pattern on the lanes. Understanding these hidden patterns and how to react to them is crucial to stepping up your game.

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