When the Go Bowling 400 hit the tracks on May 7, it marked the continuation of a long-time connection between the great sports of bowling and racing.
Think about it, there’s not much more all-American than racing and bowling. One is a favorite spectator sport for Americans and the other is America’s number one participatory sport. That’s why Go Bowling’s sponsorship of the spring race at Kansas Speedway and its partnership with Richard Petty Motorsports are such natural fits.
The ties between racing and bowling date back to the 1990s when NASCAR bowling leagues were launched and were immediate hits at bowling centers across the country. Since then, the bowling industry has increased its involvement in racing from sponsoring races to engaging with drivers and teams.
The International Bowling Museum and Hall of Fame, located in Arlington, TX, recently debuted a new exhibit showcasing the long history of racing and bowling, featuring a montage of images and memorabilia. The King himself – Richard Petty – has even loaned several items including an outfit, belt buckles and his very own bowling ball and vintage bowling bag.
“Like racing, bowling is a slice of Americana and this exhibit really shows the connection between the two,” says Richard. “Bowling has always been a favorite pastime for my family and I’m proud to be able to be a part of this display.”
Just as NASCAR appeals to family, so does bowling. More than 67 million people take to the lanes each year and bowling centers serve as community hubs for birthday parties, charitable events, social events and competitive leagues.
The attributes of bowling are numerous:
It is a fun, affordable activity that can be played by people of all ages and skill levels.
- It is a great game for family and friends to enjoy together.
- It offers great health benefits and can be played year-round.