Richmond Raceway Strikes with Go Bowling as Fall NASCAR Xfinity Series Entitlement Sponsor for the Go Bowling 250
PWBA Tour Championship Returns to Historic Old Dominion Building for Fall Race Week
Richmond Raceway (Richmond) announces an extension of its relationship with the bowling industry as Go Bowling becomes the entitlement sponsor for the fall NASCAR Xfinity Series (NXS) race. The Go Bowling 250, set for Sept. 21, 2018, marks the start of the 2018 NXS Playoffs and will be the first playoff race in Richmond track history. The race also will mark the grand opening of Richmond Raceway Reimagined, the $30 million infield redevelopment project. The Professional Women’s Bowling Association (PWBA) Tour Championship also returns to the Richmond Raceway Complex to launch Richmond’s fall race week. The PWBA’s pinnacle event will be held Sept. 16-19 in the historic Old Dominion Building at Richmond.
“Go Bowling has been a valued partner in motorsports and Richmond Raceway, so we welcome them as the entitlement sponsor for our fall NASCAR Xfinity Series race,” said Richmond President Dennis Bickmeier. “We worked with the PBWA and Go Bowling to host the PWBA Tour Championship during last fall’s race week and our partnership grew through that experience. We look forward to continuing to work together to unite the community of bowling and motorsports fans in Richmond.”
Go Bowling recently was named the entitlement sponsor for the Go Bowling at The Glen Monster Energy NASCAR Cup Series race at Watkins Glen International. The brand previously has been an entitlement sponsor at Kansas Speedway and Pocono Raceway, as well as a sponsor for several teams at various levels of the sport.
“Our sponsorships and activations around racing have proven to be very effective at reinforcing the bowling brand among consumers,” said John Harbuck, President of Strike Ten Entertainment, the marketing arm of the bowling industry. “The PWBA Tour Championship held last year during race week at Richmond, along with the placement of bowling lanes as part of the fan experience, was well received. We look forward to expanding our relationship with Richmond Raceway with the sponsorship of the 2018 Go Bowling 250 NASCAR Xfinity Series race.”
Go Bowling is the consumer-facing brand of the bowling industry. Its website, GoBowling.com, is the go-to site for consumers to learn more about the sport of bowling, including information about 1,700 bowling centers around the country. The site helps fans find local bowling centers, promotional offers, bowling video tips, and other bowling information. To learn more about Go Bowling, visit gobowling.com.
Richmond Raceway and the bowling industry first partnered to host the PWBA Tour Championship in 2017. As part of the partnership, four bowling lanes were installed in the historic Old Dominion Building and following the PWBA Tour Championship, the lanes were open for fan experiences over the race weekend. The lanes will return for fan engagement for the Go Bowling 250 as well as the Federated Auto Parts 400 Monster Energy NASCAR Cup Series Playoff race.
“Richmond provided a tremendous setting for the players, bowling fans and racing fans last year,” said Shannon O’Keefe, who won the 2017 PWBA Tour Championship for her first major title. “We had the opportunity to take part in an exciting week of bowling and racing, and I know all of the players will be focused on earning a trip to the PWBA Tour Championship to compete as part of another fantastic week for sports fans.”
Dale Earnhardt Jr., who retired from full-time competition last season, will return to compete in the Go Bowling 250 NXS race at Richmond. Of his seven career victories at Richmond, four came in NXS races. Earnhardt’s most recent victory came in the ToyotaCare 250 in 2016. In his seven career NXS starts, he has five top-five and six top-10 finishes. In 2018, Richmond’s special pricing for kids 12 and younger expands to welcome kids 12 and younger free for NXS races with a ticketed adult, including general admission and reserved seating. For more information on kids pricing, visit richmondraceway.com/familyfun.
Stay connected at richmondraceway.com and our social channels on Facebook, Instagram, Twitter, Snapchat and YouTube for more information on the 2018 events schedule.
Richmond Raceway 2018 NASCAR Season
The Toyota Spring Race Weekend at Richmond Raceway returns “under the lights” in 2018, and a week earlier in the NASCAR schedule on April 20-21, 2018. The action starts with the ToyotaCare 250 NASCAR Xfinity Series Dash4Cash race on Friday, April 20 at 7 p.m. Kids 12 and younger are free in all seating areas for NASCAR Xfinity Series races. Richmond’s spring weekend continues with the fan-friendly Track Takeover driven by AAA, followed by NASCAR’s best in the TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race starting at dusk and ending “under the lights” at 6:30 p.m. on Saturday, April 21.
Richmond’s Fall Race Weekend, presented by Who’s Your Driver, will make history with the grand opening of the Richmond Raceway Reimagined modernized infield along with hosting its first Monster Energy NASCAR Cup Series and NASCAR Xfinity Series Playoff race weekend on Sept. 21-22, 2018. The action begins on Friday, Sept. 21 at 7:30 p.m. with the first race of the NASCAR Xfinity Series Playoffs with the Go Bowling 250. The race also will mark Dale Earnhardt Jr.’s return to competition. On Saturday, Sept. 22, Richmond hosts the only Monster Energy Series playoff race “under the lights” with the Federated Auto Parts 400 at 7:30 p.m.
Richmond Raceway Reimagined will feature a variety of enhanced fan experiences and amenities, allowing race fans to get closer than ever to NASCAR’s best with new Monster Energy Series garages and a fan viewing walkway providing full immersion into the sport. Additional new attractions include multiple entertainment and social engagement areas, an expanded variety of concessions, and an all-new Gatorade Victory Lane, which will provide fans the opportunity to be part of the post-race celebrations, along with activities before the race, with driver appearances, and other interactive programming. An 80-person club experience with roof access will overlook Gatorade Victory Lane, which will be flanked by two new garage suites with a view into the Monster Energy NASCAR Cup Series garages.
Fans can purchase tickets to be in the new infield and become a part of history by visiting the Richmond Ticket Office, calling 866-455-7223, or going to richmondraceway.com. To learn more about Richmond Raceway Reimagined, visit richmondracewayreimagined.com.
Regular-season tickets for the Toyota Spring Race Weekend and Fall Playoff Race Weekend, presented by Who’s Your Driver, are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com. Fans interested in attending both NASCAR weekends at Richmond can upgrade to become a RICHMOND NATIONSeason Ticket Holder. 2018 membership benefits include invitations to members-only monthly events, a season parking pass, membership card, and the best ticket values for racing at Richmond Raceway. For more information, visit richmondraceway.com/richmondnation.
For a complete listing of events at the Richmond Raceway Complex, go to richmondracewaycomplex.com. Stay connected to Richmond Raceway on Facebook, Instagram, Twitter, Snapchat and YouTube, and by downloading the Richmond Raceway mobile app for Apple or Android.
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport. With more than 67 million people taking to the lanes ever year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips, and tricks to use on the lanes, event news, and great deals at more than 1,700+ family-friendly bowling centers across the country.
About the PWBA
The Professional Women’s Bowling Association (PWBA) originally was formed in 1960. The PWBA Tour has events throughout the country, offering high-level competition and top prize money for women bowlers. The PWBA is supported by the Bowling Proprietors’ Association of America (BPAA) and the United States Bowling Congress.
About Richmond Raceway
Richmond Raceway is America’s Premier Short Track annually hosting two NASCAR race weekends, featuring the Monster Energy NASCAR Cup Series and NASCAR Xfinity Series, on a ¾-mile D-shaped oval. Richmond is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex’s 1,000 plus acre multipurpose facility hosts more than 200 live events annually including concerts with top national recording artists at The Classic Amphitheater. To learn more, visit richmondraceway.com and richmondracewaycomplex.com.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, STE is the centralized sponsor-activation arm of the bowling industry. STE serves all of the organizations of bowling by coordinating the industry’s sales and marketing efforts. Its mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For more information, visit www.stemarketing.com.