GO BOWLING EXTENDS NASCAR RELATIONSHIP WITH CELEBRITY EVENT
ARLINGTON, Texas — The relationship between NASCAR, which averaged 3.7 million television viewers for its races in 2022 (source: Statista), and Go Bowling, the consumer-facing brand of Strike Ten Entertainment, will continue and expand in 2023.
In addition to the Go Bowling at The Glen race at Watkins Glen International in New York in August, Go Bowling will be front and center during a new made-for-television bowling event featuring professional bowlers, NASCAR drivers and other celebrities in March.
The Go Bowling PBA NASCAR Celebrity Invitational will air on March 12 from “The Barn” a special-event venue at the Phoenix (Arizona) Raceway. FS1 will telecast the two-hour special as a lead-in to the United Rentals Work United 500 broadcast on FOX.
Go Bowling also is continuing its relationship with Stewart-Haas Racing and Aric Almirola, who will drive the Go Bowling #10 Ford Mustang car in the United Rentals Work United 500 at the Phoenix Raceway and the Go Bowling at The Glen at Watkins Glen International.
“We are thrilled to extend our relationship with NASCAR with the addition of the made-for-TV event in Phoenix,” said Strike Ten Entertainment President John Harbuck. “The friendly competition among the drivers, the stars of the PBA/PWBA Tours and other celebrities should make for a fun show and a great way to get ready for the big NASCAR Cup Series race in Phoenix.