Millions Tune In and Engage During the Go Bowling 400
The sport of bowling is as popular as ever with 67 million bowling enthusiasts hitting the lanes each year, making it the number one participatory sport in America. These bowling fans understand the appeal of bowling not only as a sport but also a game for friends and families to enjoy together. Racing fans are very similar, making the partnership between GoBowling.com and NASCAR a natural fit. Long before the days of staying in touch via social media, families and friends would gather together to enjoy time at the lanes or at the track. The incredible fan engagement at the Go Bowling 400 is proof that this remains true today.
The Go Bowling 400 once again proved to be a social media phenomenon on Facebook, Twitter, and Instagram generating 21 million race day impressions, making it the number two social event on television for Mother’s Day Weekend according to Nielsen Social.
At the Go Bowling tent on-site at the race, thousands of fans and celebrities - including Ricky Stenhouse Jr., Larry the Cable Guy and PBA Pro Chris Barnes – were able to visit the Flixel social media booth to capture their race weekend photo – a cinemagraph like the ones you see above! Many more race fans participated by taking their own photos and posting them using the #GB400Selfie hashtag, many of which were shown on the track’s ISM Vision screens!
Bowling fans and NASCAR fans alike were responsible for bringing both racing and bowling to the forefront and getting the #GB400 hashtag trending nationally on Twitter during the race.
The race, which aired on FS1, had 5.4 million unique viewers with 2.6 million viewers tuning in per minute on average – ranking it the number two sporting event of the weekend (falling short of only one NBA Playoff game). Those viewers were not only exposed to bowing-related messages throughout the race, but they also were encouraged to visit GoBowling.com to find a center near them
Find A Center Near you
Thanks again for tunning in for the Go Bowling 400 at Kansas Speedway!