NATIONAL BOWLING DAY AND GO BOWLING AT THE GLEN NASCAR RACE ACTIVATIONS USHER IN A NEW BOWLING SEASON
National Bowling Day’s celebration extended to the end of September with ‘FOX & Friends’ appearance and Go Bowling at The Glen NASCAR race telecast on USA Network.
ARLINGTON, Texas — National Bowling Day was celebrated on August 10th but due to inclement weather Go Bowling’s exclusive “FOX & Friends” live broadcast segments were rescheduled to August 31st. To keep the excitement alive, we're extending the National Bowling Day celebration and our Free Game offer through the end of September.
National Bowling Day provides the perfect platform for those who love bowling to help raise awareness for their sport and provides a great way to bring consumers to the lanes and celebrate the passion of the 67 million-plus people who go bowling every year to reunite and have fun with their friends and families.
On a national level, there will be two major activations in August and September:
• Exclusive “FOX & Friends” live broadcast segments on the FOX News Channel on Aug. 31 from 6-10 a.m. Eastern. Go Bowling will have BPAA President Kevin Krauss on hand to start the National Bowling Day Celebration and invite everyone in America to Go Bowling Free by visiting GoBowling.com to download a Free Game of Bowling coupon. Then, Nancy Schenk, Bowlers to Veterans Link (BVL) Chairperson, will make an on-air $100,000 donation to benefit Patriot Point, a 293-acre rehab and recovery retreat on the Maryland shore that serves veterans and active-duty service men and women. Professional bowler Norm Duke and popular youth bowler Malia Briggs will be on hand to help the program’s hosts improve their skills on the regulation bowling lanes that will be installed on the FOX Square in Manhattan outside the FOX News Studios. “FOX & Friends” is the top-rated cable news morning program reaching millions of consumers every day. Go Bowling’s National Bowling Day appearance each year helps build top-of-mind awareness for bowling.
• The Go Bowling at The Glen NASCAR race on Sept. 15, will be broadcast LIVE on USA Network beginning at 3 p.m. Eastern. The Go Bowling Experience Tent will be set up in the Watkins Glen Fan Midway, offering everyone attending the race an amazing experience on the custom-built regulation lanes that will be installed exclusively for this event. To keep fans engaged and having fun, Go Bowling will host numerous guest celebrities, including the Joe Gibbs Racing Team driver Aric Almirola who will drive the #20 Go Bowling Toyota Supra in the NASCAR Xfinity Series Race on Saturday.
Also making an appearance and bowling with fans will be the driver of the Kaulig Racing #13 Go Bowling Chevy Camaro, AJ Allmendinger who will be competing in the Go Bowling at The Glen NASCAR Cup Series race on Sunday. Representing the men’s and women’s PBA and PWBA Tours will be Kyle Sherman, Brad Miller, and fan favorite Verity Crawley. Other to be named NASCAR celebrities will also make appearances at the Go Bowling Experience Tent to meet and interact with fans.
In addition, Go Bowling supports National Bowling Day and the Go Bowling at The Glen race with numerous local promotions and programs that drive families and friends to their local bowling centers around the country, generating top-of-mind awareness for bowling and elevating excitement for the sport to a fever pitch.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes USBC and BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment's mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity, and industry-wide marketing initiatives. For additional information, please visit www.stemarketing.com.
About BPAA
Founded in 1932, the mission of Bowling Proprietors' Association of America (BPAA) is to enhance the profitability of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides its over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.bpaa.com or call 1-800-343-1329.
About GoBowling.com
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America's favorite pastimes and the nation's number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips, and techniques to use on the lanes, entertaining bowling news and great deals at more than 2,000+ family-friendly bowling centers across the country.