ARLINGTON, Texas — October 1, 2024 - Bowling is back in the 98th Macy’s Thanksgiving Day Parade® in New York City, and Go Bowling has a new float premiering at this year’s Parade.
Go Bowling is the one-stop site where people of all ages can find bowling fun. The consumer-facing brand of the International Bowling Campus (IBC) — where the Bowling Proprietors’ Association of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Entertainment (STE) are headquartered — has been an official partner of the iconic holiday celebration since 2018.
This year, Go Bowling will unveil Strikes Again, a brand new, state-of-the-art float that showcases the sport's enthusiasm and energy. The centerpiece of this impressive float is a larger-than-life, animatronic bowler demonstrating her skills on the lane, with bowling elements and vibrant visuals surrounding her.
“Thanks to Macy's design expertise, the float brings together the fun of bowling and the spirit of the holiday season in a unique way,” said John Harbuck, President of STE. “Those watching the Parade will be amazed by the float as it makes its way through the streets of New York City and reminds people during the holiday season that bowling is a fun, family-friendly activity to enjoy wherever they live.”
As Go Bowling continues to promote the sport and engage fans, this new float is set to become a wonderful addition to the Macy's Thanksgiving Day Parade line up, inspiring future generations of bowlers and adding to this beloved annual event.
"We’re absolutely thrilled to team up with Go Bowling again as we roll out an all-new exciting, action-packed float to this year's Parade,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade.” Millions of live spectators and viewers across the country are in for a spectacular treat as this high-energy float strikes its way through the heart of Manhattan this Thanksgiving!"
“Beyond the visibility in New York and nationally on the broadcast, the partnership also offers bowling a platform to activate at the grassroots level by driving traffic into our member centers and engaging our fans and customers on social media. We are excited to support the parade partnership with a comprehensive digital marketing asset package for activation at more than 3,400-member bowling centers,” added Harbuck.
Every GoBowling.com center can receive the official 98th Macy’s Thanksgiving Day Parade poster for free to display and digital assets to promote the Parade and a Macy’s Shopping Spree Sweepstakes that awards one lucky bowler with a $1,000 holiday shopping spree at Macy’s. Go Bowling will also run contests throughout November across its social media platforms, awarding followers limited-edition Macy’s Thanksgiving Day Parade bowling balls and pins.
The 98th Macy’s Thanksgiving Day Parade will air Thursday, Nov. 28 in the U.S. on NBC and stream on Peacock. Check local listings for details. For more information, visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.
To join in Go Bowling’s Thanksgiving fun, visit GoBowling.com and follow on Facebook, Instagram, X and TikTok to follow and participate in the excitement.
About Macy's Thanksgiving Day Parade
The Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. Since 1924, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade features Macy’s signature giant character balloons, fabulous floats, incredible marching bands, celebrities, clowns, dance and performance groups, and the one and only Santa Claus, spreading holiday cheer. For more information on the Macy’s Parade, please visit www.macys.com/parade.
About GoBowling.com
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America's favorite pastimes and the nation's number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and techniques to use on the lanes, entertaining bowling news and great deals at more than 2,000+ family-friendly bowling centers across the country.
About International Bowling Campus
The International Bowling Campus (IBC) is the headquarters for the bowling industry and directly serves the more than 67 million bowlers in the United States. The IBC houses the resources of the United States Bowling Congress, the governing body and membership organization for the sport; the Bowling Proprietors' Association of America, representing the business interests of bowling centers; IBC Youth Development; Strike Ten Entertainment, the marketing arm for the industry; the International Bowling Museum and Hall of Fame; the International Bowling Pro Shop and Instructors Association; the International Bowling Media Association; the Bowling News Network; the Billiard and Bowling Institute of America; Bowlers Journal International and Bowling Center Management, the industry's premier magazines; and the International Training and Research Center.