NEW YORK--(BUSINESS WIRE)-- The Macy’s Thanksgiving Day Parade ® will officially usher in the holiday season on Thursday, November 28 at 8:30 a.m. for its 98 th march. Each year, the Parade brings together millions of people to celebrate the joy and magic of the season with the nation’s premiere holiday experience, featuring a world-class lineup of iconic character balloons, fantastical floats, music’s biggest talents, and the one-and-only Santa Claus.