Fox & Friends Brings Bowling Front and Center
Go Bowling brought the game of bowling to a national audience this past weekend setting up lanes on the set of FOX & Friends in New York. Professional Women’s Bowling Association (PWBA) stars Kelly Kulick and Diana Zavjalova, along with bowling industry leader Nancy Schenk, promoted America’s most popular participatory sport in recognition of National Bowling Day.
Go Bowling worked through the night setting up the two regulation bowling lanes to transform the FOX News Channel Plaza into a fully functioning bowling center for the National Bowling Day celebration! This year, the bowling industry stretched National Bowling Day into an entire weekend with fans being able to download a coupon for a free game of bowling for either Saturday or Sunday just by visiting GoBowling.com.
The FOX & Friends hosts were even presented with custom bowling balls featuring their likeness! Later in the show, Kelly Kulick and Diana Zavjalova paired up with two of the hosts for a challenge match and provided tips on how the viewers at home can improve their game.
Through FOX, bowling reached millions of viewers to show them the fun aspects of bowling….the original social media network. FOX viewers were encouraged to get out to bowling centers across the country.